Digital Marketing in Edmonton

Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.  The focus is on channels such as search engines, social media, email, websites, and apps to connect with prospects and customers.

Absolutely, it will! Having a website isn't enough anymore to get people to it. You need to advertise your business with data-backed strategies. Avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.

In short: often. Websites that go for long periods with no updates and new content are unlikely to perform well or support any useful digital marketing objectives. Not updating your website is like staying quiet during a dinner party. People will take it as if you had nothing relevant to say. You just exist.

There is no final answer to this question since SEO is not a science. SEO adapts to the user's behaviour and circumstances. There are many things that determine the Search Engine rankings, mainly the ability of a website to answer a user's query. That's why at Mediashaker we live and breathe algorithms and we stay on top of the latest changes and best practices.

Data-driven marketing refers to having strategies and processes to leverage data to gain deeper insight into what customers want. When you understand the who, what, where, when, and why of how consumers respond to your marketing efforts, you’re empowered to make better decisions and further enhance and personalize the customer experience.

Content marketing is the creation and distribution of relevant educational, informational, and/or entertaining information with the purpose of generating brand awareness, traffic, leads, and sales. Learn more about how Mediashaker can help you with Content Marketing here.

Search engine optimization (SEO) is the process of using on-page and off-page techniques to help get content indexed by a search engine. Done well, the practice increases the quantity and quality of your traffic.

Learn more about Mediashaker's SEO Services here.

Local SEO is vital for businesses that specialize or serve in a local area. Local SEO is a part of SEO but it focuses on making sure to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them.

PPC stands for "Pay-Per-Click". In short, it's paid accelerated traffic. With the use of Search Engines, you can bypass your competitors and zone in on the keywords that work best for you and you only pay when your ad is clicked on. Learn more about how this benefits your business here.

Because of the classic "don't put all your eggs in one basket". You want to diversify your advertising and reach a broader audience. It's also very important to stay relevant in the minds of your potential customers, so showing them your ads on multiple platforms where most of them spend hours of the day, is critical!

Yes, very much so. Especially if what you have to say is of benefit for the reader. Nobody likes spam, but a carefully curated message supported with engaging images can be the difference between the best sale you've ever had and another wasted email. Learn more about Mediashaker's Email Marketing strategies here.

YES, you do. If there's one thing you will never regret is having a professional create your website's content. Writing for the Search Engines isn't just "good writing". There's a plethora of tricks, techniques, and other tips that a professional can do for you to help you rank organically.

Learn more about Mediashaker uses Professional SEO services to your benefit here.

Yes, you do. In 2020, we officially entered the "video-first" era. Because of how engaging and immediate video is, more and more of the major advertising platforms are pushing for all advertisers to invest in video.

It depends, but Paid Advertising should create results immediately. However, programs such as content marketing, email list building, and search engine optimization require persistence and patience. You might see some results in a matter of months; however, it’s likely to be six months to a year before you realize some of your traffic and conversion objectives.