Brand, Logo, Website, High Conversion
Infinity Private MortgagesThe entirely new Infinity Private Mortgages branding and website helped launch the IPM team into the spotlight. Our team worked with the IPM team to deliver an incredibly personalized branding experience for all parts of their digital business. |
Creating a simple experience that worksA key goal from our team was improving existing user expectations from similar websites without losing any effectiveness of the website. The new brand and creative direction represent the epitome of well-planned simple design choices that deliver high-performing lead generation results.
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Using modern solutions to tackle modern UI/UX challengesWhether it involves information rich areas or long forms, our design team carefully worked through solutions that applied to all challenging areas of the IPM website. From custom expandable content to a fully custom form experience — we delivered the ideal experience for the IPM target audience. |
100% New brandingEverything you see was created from scratch by our design and marketing team, who delivered an incredibly satisfying creative direction for the project. Competitor sites and modern UI/UX trends were researched to ensure the work we put forward would be the best possible direction for the IPM brand. |
From scratch to finishWe started with a blank slate, and completely invented every area of the website, brand, and more. This involves many strategic conversations with the IPM team to properly map out their website, goals, and design expectations. |
We made simple look easyEvery stage of the user experience was designed to be easily accessible to the IPM target audience groups, while delivering a modern brand presentation that their users can easily remember. |